ASCbrand

I designed the Ankh, Shield & Circle logo during my early hip-hop days. It symbolizes ideal synergy/harmony and “the road of life”.  It represents the idea of being your best self or living your most actualized life. The Ankh (ancient Kemetic symbol of eternal life) is in place of a route number on the Shield of a US highway sign; the Circle provides inherent symbolism of wholeness, karma and the sun. Despite all the meaning, I wanted to keep the design simple (and circular), like my two main influences Saul Bass’ visionary Bell Telephone logo and Chuck D‘s iconic Public Enemy logo.

In 2017, I refreshed Ankh, Shield & Circle as its own streetwear brand (not limited by my infrequent music activity) and as a home for my other design work (#MakeTrax, #INTLPLAYER, #1stOFF); I’m the crea_dir (creator + creative director). The online #ASCbrand x Threadless shop is now open, the banners here are links.

I’m a logo / branding / graphic communications enthusiast, if not quite a professional. Check out these cool articles on logo design | logo color | hidden symbolism | Bob Noorda | Milton Glaser | Paul Rand | Tom Geismar | 13 AAGDs you should know: part one and part two | car logos | and rap logos.  And watch the ingenious animated short film, Logorama. I don’t know how they got away with all the intellectual property (PE cameo at 8:39), but I hope there’s a sequel.