ASCbrand

I designed the Ankh, Shield & Circle logo during my early hip-hop days, to represent ideal synergy/harmony and “the road of life”.  My original intent was to symbolize the idea of being your best self or living your most actualized life. The Ankh (ancient Kemetic symbol of eternal life) is in place of a route number on the Shield of a US highway sign, and the Circle provides inherent symbolism of wholeness, karma and the sun. Despite all the esoteric meaning, I wanted to keep the design simple and circular, like my two main influences Saul Bass’ visionary Bell Telephone logo and Chuck D‘s iconic Public Enemy logo.

Later, after using (and loving) my ASC logo for some time, I became conflicted when I realized I had to acknowledge the Shield’s problematic, broader symbolism. The logo was almost scrapped, but after much thought, I arrived at a powerful, secondary interpretation. In this unintended context, the Ankh inside the Shield represents the struggle to live fully and freely within systems of oppression (again, recalling the PE logo).

In 2017, I refreshed Ankh, Shield & Circle as its own streetwear brand, with me as CreaDir (Creator + Creative Director). Since then, it’s been the home of all my designs for various projects (#INTLPLAYER; THE #DOWNNOW PROJECT), and not limited by my infrequent music activity. The online #ASCbrand x Threadless shop is now open click the banners.

I’m a logos and branding enthusiast. Check out these cool articles on logo design | logo color | hidden symbolism | Bob Noorda | Milton Glaser | Paul Rand | Tom Geismar | 13 AAGDs you should know: part one and part two | car logos | and rap logos.  Watch these cool, little videos from PBS Off Book and Vox Media, and the ingenious, animated short film, LOGORAMA I don’t know how they got away with all the intellectual property (notice the PE cameo at 8:39), but I hope there’s a sequel.