Brand Storytelling / Baraka x Spurlock

March 2023, I was invited to join the Inaugural Cohort of the Brand Storytelling Diversity Imperative (via my KTQ association). Regrettably, a priority project diverted me from completing the certificate, but the program was (is) an invaluable professional development and networking opportunity! I’m very thankful for the illuminating, sharpening experience, and the many dynamic people I continue to meet (organizers, mentors, fellows, etc.).

Equally important, I learned how I fit and how I don’t. I’m not a behind-the-camera filmmaker; I’m a Music, Arts & Culture Journalist-as-Presenter-and-Producer (think Anthony Bourdain). I’m also a socially-conscious, globally-minded creative, with an extensive urban arts background (as an artist and administrator).

I often find compelling, under-reported stories, that could be leveraged by brands (organically and ethically) for the desired “halo-effect” .with audiences —so I work best as an initiator of ideation. Responding to rigid RFPs isn’t necessarily my strength or interest; although some creative ideas are reasonably adaptable. That said, my focus is to identify (and cultivate relationships with) culturally aligned, open-minded brands, that can recognize my authenticity, to trust my vision.

In that respect, Morgan Spurlock was (is) an inspiration and model for me, so I was saddened to learn of his recent passing from complications of cancer. We met in 2011, during his promo tour for The Greatest Movie Ever Sold, which had a big impact on me. We kept in loose contact and last corresponded in 2021.

I can’t really claim him as a mentor, but I believe he saw me as a kindred hustler, and he’d always get back to me whenever I’d reach out with a question. That small-but-helpful interaction was much-appreciated and is greatly missed [RIP].